12 Apr

BBF: 130 Turn Your Brand Equity into Brand Currency with Nicole Ertas

We’ve got a serious branding expert on the show this week, and what enthusiasm she has for the whole process. So much great insight here! Nicole Ertas has been in the business for over 20 years and has worked with some massive global brands along the way, including Wrigley’s, Jim Beam and Nestle. She’s also written a great book called Freerange Brands which explains how the big brands are currently being challenged by the more flexible, dynamic, ‘freerange’ brands.