06 Apr BBF: 129 Secrets To Curating Content So You Get Noticed with Scott Scanlon

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It’s very easy to get stuck in the habit of spending hours and hours writing your own content, but this week’s show is a great reminder of how you can feed the machine just as well by using other people’s content and save yourself a load of time while you’re at it.

This week’s guest is Scott Scanlon: founder and owner of the Curation Suite app. Scott was kind enough to share with us some great tips on how to find and to share content to keep in touch with your audience:

  • Content curation is the easiest type of marketing you do. It’s basically being a reporter for your market.
  • Content curation is the number one way of getting started with social media.
  • Make sure you add your own thoughts to a story.
  • You can do 5 pieces of curation in the time it would take to do a typical blog post.
  • If you’re already doing content, adding curation is easy.
  • Keep your blog or site as simple as possible and focus on your CTAs.
  • Concentrate on one path of conversion.

 
In this episode of Business Brain Food you will learn:

  • The difference between curation and creation
  • The inner workings of Curation Suite
  • The definition of ‘fair use’
  • How frequently you should share curated content
  • How to find content to create
  • How to use tools to find trending content before your competitors

 
Resources mentioned in this episode:

 
If you’re struggling to find the time to create your own content, listen to Scott and get on the curation train!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000